Wish you were there?

Horizons Midlands holiday brochure winter 1975-6

Horizon Midlands holiday brochure, winter 1975-6

Now the weather turns chillier, why not cushion yourself in the eventide glow of a Mediterranean clime? How much will this cost me I hear you chime, not a penny dear reader when you experience all that the more climatically forgiving realms of this continent have to offer by perusing a copy of a Horizon Midlands brochure.

The Archives & Collections service recently received a donation of historic brochures and literature from an employee of Horizon Midlands which was an independent travel agents based in Birmingham from the late 1960s through to the early 1990s. The donation, which has been added to our Birmingham trade catalogue collection, also includes a series of annual reports and accounts for the company covering the period from 1975 – 1986 along with paperwork detailing a proposed joint venture with Bass PLC in 1985 amongst other documents. The company appears to have been based originally at 214 Broad Street and ended its days not too far away at 4 Broadway, Five Ways.

Horizons Midlands

Horizon Midlands map of holiday destinations

The brochures are a must for anyone studying or interested in graphic design of the 1970s and 80s as well as those investigating leisure activities and attitudes to travel in the period.

The Midland Horizon collection can be viewed in the Wolfson Centre, our archival searchroom located on level 4 of the library which is accessible by appointment. Please contact archives.appointments@birmingham.gov,uk for further details.

I shall leave you with a little quiz question to whet your appetites. Can you guess which destination is being described from the pages of the Winter sunshine holiday brochure 1975/76 :

Take a magnificent beach blessed with soft sands and a mild climate. Add shops, bars, cafes and restaurants. Sprinkle liberally with sophisticated night spots, exuberant living and friendly people.

Answers on a postcard …..

Paul Taylor


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