In 1939, it seems they had an issue with sales, when ‘the catalogue’ (of egg designs, I presume) was taken out of the premises, and this prompted a series of odd orders. (I wouldn’t have wanted to be ‘No. 12’ that year.) They also investigated Easter novelties—a chicken pen? (I can’t make up my mind if they mean ink pens with chickens on them, chicken-pen shaped treats, or a pen of chickens at the shop—the line about Cadbury’s and Rowntree leaves me to wonder still.)On a more sombre note, the Easter of 1940 marks how rationing and the lack of extra labour available began to really impact upon the production of Easter treats. By Easter 1951, they seem to be on to better times as they are producing Easter Cakes—a rather wily example of remarketing their ‘Xmas Mix’ for Easter. And for those wishing to splash out, Easter Gateaux—very fancy. They did suffer some snags though as they didn’t have enough ‘fancies’. I hope any Easter plans you have go off (no egg pun intended) without a hitch (hatch?).
Happy Easter from Archives & Collections.
Rachel Clare, Senior Archives & Collections Assistant